Physical Activity and Health Alliance

The Brief
Getting healthy was the message that the Physical Activity and Health Alliance (PAHA) was looking to get across to delegates at its Healthy Living conference 2010. It aimed to inspire and motivate delegates, and to bring to life some of the latest developments in the physical activity and health agenda in Scotland.

The Edinburgh Conference Centre @ Heriot-Watt University was excited to be asked to make this brief a reality for PAHA.

Challenges
With over 300 delegates to cater for, it was important for PAHA to have all of the required facilities within one venue. A large auditorium was needed with separate spin out rooms and space for posters and PAHA exhibitions. It also sought an easily accessible location for delegates who were travelling from outwith Edinburgh and ample car parking.

These were challenges that the Edinburgh Conference Centre could meet comfortably.

Solution
The Edinburgh Conference Centre was the obvious choice of venue as it has all of its facilities and services under one roof. The purpose built James Watt Centre comprising two venues offers a state of the art auditorium with adjacent seminar rooms and an extensive poster walkway combined with a dedicated exhibition hall of over 1000m2. In addition, the centre offers a range of meeting rooms, four lecture theatres and academic teaching rooms to facilitate the largest of conferences. The centre is also able to offer high speed internet access alongside other cutting edge conference technologies.
The Edinburgh Conference Centre’s location was also key. Set in Heriot-Watt University’s beautiful parkland campus on the edge of Edinburgh, the centre is conveniently located for access to Edinburgh International Airport and Scotland’s motorway network with over 1,000 free car parking spaces.

Execution
Delegates arrived at the conference centre from across Scotland for what was a successful event which ran smoothly with speeches, presentations and workshops taking place throughout the day.

Commercial Operations Manager for the Edinburgh Conference Centre, Lynne Geary, said:

“All new conference wins are terrific news particularly in the current economic climate and this is no different. To have PAHA come back for a second year shows that ECC @ Heriot-Watt is a flexible and welcoming venue in a unique learning campus environment that people want to experience.
“The nature of this learning venue also provides clients with the feel good factor in that they are in a privileged position to put something back into the community. We are looking forward to what will be another thought provoking and useful conference for delegates.”

Verdict
Following the success of this conference, NHS Health Scotland has booked two more events to be hosted this year by the Edinburgh Conference Centre @ Heriot-Watt University.

Mark McGauchrane, Events & Sponsorship Manager at NHS Health Scotland says that PAHA enjoyed the experience.

“The annual conference brings the members of the PAHA network together under one roof to share knowledge and celebrate the good work taking place across physical activity and health in Scotland.

“The facilities that the ECC offers along with the green space surrounding the venue lend themselves to the programme for the day and provide the ideal setting for a conference of this nature.”

Following this conference, NHS Health Scotland has booked two more events to be hosted this year by the Edinburgh Conference Centre @ Heriot-Watt University.

Factfile
Client: Physical Activity and Health Alliance
Event: Healthy Living Conference 2010
Group size: 300+
Date: 25 February 2010
Venue: Edinburgh Conference Centre
Budget: Undisclosed